My Wonderland

Opportunity

My Wonderland offers an exciting opportunity for family-focused entrepreneurs to own a proven, award-winning indoor playground and café franchise loved across New Zealand.

Designed for children aged 0–12, each My Wonderland combines play zones, themed party rooms, an allergy-friendly café, and an arcade, creating a joyful, inclusive space for families and a profitable, community-driven business for owners.

Since opening in 2018, the brand has doubled turnover under new ownership, earned multiple national awards, and built a strong reputation for quality and care.

With five income streams: admissions, parties, café sales, arcade play, and private venue hire, plus full training, marketing, and franchisor support, My Wonderland delivers a simple-to-run, high-demand business that brings families together and success to its owners.

Franchisor Profile

My Wonderland is proudly owned and operated by Shira and Julius, a husband-and-wife team passionate about family, inclusion, and creating spaces where everyone feels welcome.

Parents of three, they purchased My Wonderland Albany in 2023 and have since transformed it into an award-winning brand recognised for its community impact, customer experience, and workplace culture. Shira’s background in healthcare and family support brings empathy and understanding to the brand’s inclusive approach, while Julius’s experience in data and systems ensures structure, efficiency, and continuous growth.

Their “No Child Missing Out” ethos, built around ensuring every child can play, connect, and belong, has become the foundation of the My Wonderland brand. Together, they remain hands-on, providing guidance, training, and ongoing support to every Franchise Partner to ensure their success.

Franchise Partner Profile

• Family- or community-minded individuals passionate about creating joyful experiences for children and families
• Strong people skills with a focus on customer service and team leadership
• Positive, hands-on operators are comfortable managing day-to-day business activities
• Organised, motivated, and ready to follow a proven system
• Committed to upholding My Wonderland’s inclusive ethos and brand standards
• Confident working with staff and engaging with local schools, groups, and events
• Financially prepared to invest in a growing national franchise brand