Strength Nation

Opportunity

Strength Nation is New Zealand’s premium gym franchise, purpose-built for community-driven success. Combining all-inclusive memberships, expertly programmed classes, and boutique-style facilities, Strength Nation delivers a smarter, leaner, and more engaging gym model that members love and that Franchise Partners can operate with confidence.

Designed by industry professionals, this class-led model balances high retention with simplified systems and low overheads. With no lock-in contracts, private sauna rooms, and inclusive access to group training, Strength Nation stands apart from traditional 24/7 gyms.

Franchise Partners benefit from operational support, CRM systems, central programming, and a scalable business model that can be run with as few as two staff. Whether you're coaching classes, overseeing a small team, or managing growth from the floor, Strength Nation gives you the tools and support to build something meaningful in your local community.

With strong demand, now is the perfect time to claim your territory and grow a business built on strength, purpose, and people.

Franchisor Profile

Strength Nation was founded by AJ and Matt, two fitness professionals with over 20 years of combined experience in gym ownership, personal training, commercial development, and competitive CrossFit. From starting gyms from scratch to turning around underperforming sites, they bring hands-on, proven knowledge to every part of the Strength Nation model.

Unlike many franchise systems, Strength Nation remains founder-led. AJ and Matt are active in operations and deeply invested in every new Franchise Partner's success. Their focus on lean operations, smart programming, and community-first values makes Strength Nation a standout choice for those wanting to make a genuine impact in the fitness industry.

As the brand grows across New Zealand, AJ and Matt are seeking passionate, aligned Franchise Partners who are ready to lead with energy, integrity, and commitment.

Franchise Partner Profile

•        Passionate about fitness, sport, or coaching
•        Strong communication and leadership skills
•   Comfortable managing or hiring a small team
•       Financially fit and ready to invest in growth
•       Excited to create a positive impact in their local community
•       Values consistency, structure, and brand alignment
•       Ideally holds a fitness qualification (or employs a qualified manager)
•       Hands-on operator or business-minded investor ready to scale
•       Committed to completing pre-launch training and in-gym placement
•       Energetic, self-motivated, and aligned with the Strength Nation mission