Boba Central

Opportunity

Boba Central is a lucrative, low-maintenance franchise opportunity, priding themselves on delivering the best bubble tea in regional Victoria. With customers previously having to travel hours into the city centre to get their boba tea fix, the founder of Boba Central has capitalised on a gap in the market, establishing a thriving traditional bubble tea enterprise that brings traditional Taiwanese style teas to regional Victoria. As a Boba Central franchisee, operators can rely on the full support of an enthusiastic head office, ready to extensively train onboarding franchisees, while providing the ongoing support to see the operators own Boba Central shop prosper. With low initial start-up costs and a simple business model, franchisees can be flexible in their approach to operations, focusing on building rapport with customers, while still able to invest time in their families or other ventures and interests. Boba Central is a unique opportunity for franchisees looking for a low maintenance, yet highly lucrative franchise operation.

Franchisor Profile

Rogelio Santiago was a highly trained nurse, dedicated and passionate about the care industry before launching Boba Central several years ago. An avid boba tea fan himself, he grew frustrated having to make the long commute into Melbourne just to be able to access his favourite beverage. Confident in the refreshing and rejuvenating properties of traditional Taiwanese-style boba tea, he soon became determined to bring the delicious drink to more customers throughout regional Victoria. Three years later, Boba Central has become a firm fixture in the Geelong community, with a customer base that loves the products just as much as Rogelio’s passion and dedication to wellness.

After the unprecedented success of Rogelio’s first operation, a second Boba Central opened in 2021 and has upheld Santiago’s commitment to delivering goodness in every cup, to the delight of customers in Geelong and beyond. With care, love and traditional recipes in every cup, the demand for Boba Central throughout regional Victoria is higher than ever. Now, Rogelio is enthusiastic to share his success with likeminded, caring franchisees looking to build a community of customers around their own Boba Central enterprise and help to grow the brand.

Franchisee Profile

• No prior experience necessary
• Must be optimistic and enjoy bringing joy to customers
• Suitable for a sole owner or partnership
• Someone passionate about bubble tea and the Boba Central brand
• Someone committed and dedicated to professional growth
• Someone willing to invest their time
• Someone personable and enthusiastic to build rapport with their customer base
• Suitable for operation by families 
• Ideal for younger, energetic professionals looking to carve out their own niche in the F&B industry